⎜ Estimated Reading Time: 2 minutes
<aside> 👨💻 Senior Product Designer @Motto
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<aside> 📌 www.ridemotto.com
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<aside> 🚲 Motto is a hassle-free ebike subscription that gives people a reason to love their commute. Their mission is to empower people to adopt new commuting habits that are both good for them and good for the world, too.
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OVERVIEW
Motto is launching a reward program. This reward program will be articulated around points that unlock rewards and status. visible to the users at a few places.
This reward program will be embedded in the current experience at a couple of different locations:
On the app, a user will be able to find their status, amount of points and see how many points are still needed to reach the next status. The name of the different status and their visual expression is still to be defined. This should be visually appealing and make users want to gain more points.
Here should also be a way to click and be redirected to a dedicated webpage.
On the webpage, a user will be able to see all their achievements as well the associated rewards that are unlocked with their status.
ROLE
The goal here is to create a visual concept and present it to the team, not to create a full fetched Reward Program so we have to think story and visual appeal more than details. I only have the typography and I have to start from scratch without any starter file.
↳ Push for sponsorship and acquisition of new customers
↳ Build loyalty among our current customers
↳ Push for engagement (Social Media, etc.)
TEAM
↳ 1 Product Designer
TASKS
↳ User Experience Design
↳ User Interface Design
↳ Prototyping
↳ Motion Design
A little trailer of the new feature on Instagram.
A little trailer of the new feature on Instagram.
⚠️ Not the production file ⚠️
https://www.figma.com/file/slP9GPvFfNzCkOvRIG4SJf/Motto---Mobile?type=design&mode=design&t=jL094bF8RNdbCGqV-1
Try the prototype!