⎜ Estimated Reading Time: 7 minutes

Problem or Opportunity?

I started this case study by first addressing a problem before considering an opportunity, as I believe this is the direct route to providing value to users. My first task was to find data on the Lydia app and see if there was a particular problem that users encountered in sufficient volume to justify a solution.

https://docs.google.com/spreadsheets/d/1SpVQjkFBVMHA7EKd3wBwAzOwOtVbPbWH/edit?rtpof=true&sd=true

Following my research, I decided not to address a problem for several reasons:

• I did not personally encounter the frictions raised by users, which mainly concerned account login or account creation.
• The feedback lacked exact details on the frictions.
• The volume was not sufficiently high, which means either the issues are very minimal or the Lydia teams have already addressed them effectively.

What Opportunity?